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One Monday page

The brand and figures are illustrative. Hover a small number to see its source.
Sample BrandSkincare · Monday 26 October

£9,520found or protected this week

What broke

  • WELCOME15 expired on 20 Oct. It's still in 2 live flows.~£2,100/wk1
  • 3 best-sellers can't run on Meta. Image links broken since Thursday.~£3,400/wk2
  • 4 Google ads disapproved since Tuesday. Flagged text: "clinically proven".~£1,200/wk3

What changed

  • Shopify Autopilot is £1,180 over its monthly spend target on Meta.4Autopilot
  • 1 new segment and 2 flow edits in Klaviyo that nobody on your team made.5Not your team

Why the numbers don't match

Meta claims£38,200
Shopify shows£24,900

31% of paid orders since the 21 October theme update have no UTM source. That's most of the gap.6

Do this week

  1. 1Replace WELCOME15 in Welcome and Browse AbandonmentSam
  2. 2Fix image links on the 3 productsPriya
  3. 3Rewrite the 4 Google adsSam
  4. 4Decide whether Autopilot keeps its targetYou

Last week

You approved 3 of 4. The abandoned-cart flow is sending again: £1,640 in orders since Wednesday.7

  1. 1 · Klaviyo, flows and coupon codes · read Mon 26 Oct, 06:10
  2. 2 · Meta Commerce Manager, catalogue diagnostics · read 06:12
  3. 3 · Google Ads, policy status · read 06:14
  4. 4 · Meta Ads, campaigns created by Shopify Autopilot · read 06:12
  5. 5 · Klaviyo activity log export · week to 25 Oct
  6. 6 · Shopify orders and Meta Ads reporting · 21–25 Oct
  7. 7 · Shopify orders, abandoned-cart flow · 21–25 Oct

Next time someone asks what happened, you'll already know.

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